The German cleaning equipment and pressure washer specialist signs deal that sees it become the Official Cleaning Partner (water-based cleaning solutions) for five rounds of this year’s Series.
Warner Bros. Discovery (WBD) Sports and Kärcher are proud to confirm a five-round agreement for the 2025 WHOOP UCI Mountain Bike World Series.
The 90-year-old German cleaning specialist becomes the Official Cleaning Partner (providing water-based cleaning solutions) for five rounds of the 2025 WHOOP UCI Mountain Bike World Series, starting at the UCI Downhill and Enduro World Cup in Bielsko-Biała (Poland) on May 16-18.
It will reprise its partnership a week later in Nové Město Na Moravě (Czechia) and will also partner UCI World Cups later in the season in Saalfelden Leogang Salzburgerland (Austria), Val di Sole, Trentino (Italy) and Lenzerheide (Switzerland).
Established in Winneden, Germany in 1935, Kärcher developed the first European hot water high-pressure cleaner in 1950. Today, the family-owned company is a world-leader in cleaning technology and employs a team of 17,000 people in 85 countries. At the heart of its focus is sustainability, with its products and services aiming to help prolong and maintain everything they interact with, ensuring a benefit to the environment and the community they work in.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “Kärcher is synonymous with cleaning technology excellence, and to have the iconic company come on board for five rounds of this year’s WHOOP UCI Mountain Bike World Series is hopefully the start of a long and fruitful partnership between the German manufacturer and WBD Sports.”
Bernd Rützler, Executive Vice Presidents Marketing & Brand Management at Kärcher, said: “We’re delighted to join the WHOOP UCI Mountain Bike World Series as the Official Cleaning Partner. Mountain biking, with its passion and energy, resonates strongly with Kärcher, and we’re proud to contribute our sustainable cleaning technologies to these world-class events. It’s a fantastic opportunity to showcase how our solutions can support both performance and environmental responsibility”.
The 2025 WHOOP UCI Mountain Bike World Series kicked off in Araxá, Minas Gerais (Brazil), with a high-intensity Brazilian double-header to open the season for the endurance teams. Next up: the first round of the UCI Enduro World Cup in Pietra Ligure, Finale Outdoor Region (Italy), from May 9–11, followed by the launch of the UCI Downhill World Cup season on the Enduro Trails of Bielsko-Biała (Poland), May 16–18.
Live and on-demand coverage of every race is available through WBD’s channels and platforms including Eurosport (Europe) and TNT Sports (UK & Ireland) with streaming on Max and discovery+, as well as around the world through WBD’s broadcast partners. More information on where to watch the 2025 WHOOP UCI Mountain Bike World Series season is available here.
