Across four days, almost 30,000 spectators attended the event, with a steady build-up of excitement throughout the week.
A key highlight of the week was the School Festival, which brought together almost 2,000 students from across the Vysočina Region, reinforcing the event’s commitment to inspiring the next generation of riders and fans.
The popular Test Fest also drew strong participation, offering visitors the chance to experience the latest bike technology firsthand. Over the course of the event, 1,600 bike loans were recorded, highlighting the growing appetite for hands-on engagement with the sport.
Community-building remained at the heart of the programme, with a series of rides and workshops led by influencers and experts. These included riding technique workshops, social rides, educational e-bike sessions, sports-themed workshops and social runs. Altogether, 15 events were delivered, designed to deepen connections between fans and the sport while making mountain biking more accessible to all.
Fans were also treated to a vibrant schedule of exhibitions and live shows. The programme featured talk shows hosted by highly acclaimed Czech journalist and television presenter Daniel Stach, as well as spectacular U-ramp and airbag exhibitions. Opportunities to meet the stars were plentiful, with autograph sessions involving top MTB athletes, VIP guests and influencers. In total, 28 fan-focused events contributed to a dynamic and engaging atmosphere throughout the venue.
With record engagement across all activations and a strong turnout across the weekend, Nové Město na Moravě once again demonstrated its ability to combine elite competition with an exceptional fan experience, setting the standard for events across the WHOOP UCI Mountain Bike World Series.
